Directing Work

The Master of Surprise and Delight

With an expertise in getting authentic reactions from real people, Charlie Todd has directed a wide variety of projects for the web, television, and commercials.

More than 100 individual videos Charlie has directed have view counts over one million on YouTube.

He excels in hidden camera environments, big moments of unexpected joy in public places, and anything in the intersection of comedy and surprise.

Charlie has directed television series,  30-second spots, (legitimately) viral videos, experiential marketing, immersive theatre, PR stunts, TikToks, and non-profit activism campaigns. Below find case studies and examples of his commercial work.

Case Studies

Case Study: Target Holiday
Case Study: Hidden Camera Flood Surprise
Case Study: Hallmark
Case Study: Iowa Real Estate Office


Pixar In Real Life – Disney+
Florida: The Emergency State – The Cleo Institute
The Giant Boombox – Target
VMA Video Vanguard Surprise – MTV
The Big Ten Run – Fox Sports
The Giant Card – Hallmark
Maggie :30 Promo – Hulu
Escape to Wellington – Wellington NZ
Epic Christmas Caroling – Target
Pepsi Halftime Delivered – Pepsi x Uber
Light Up Someone’s Holiday – Hallmark
Fake Real Estate Office – State of Iowa
The Pirates of Central Park – Disney Parks
The Light Switch – Target
Money House Activation – Sealed
Random Parade Leader – Johnson & Johnson
While You Were Sleeping – Smile Direct Club
The Magical Porta Potty – Governors Ball
Crown Royal – Royal Surprise
Game Night – Warner Brothers
New York’s Most Socially Distanced Office